Situation – Considered to be Just Right
The 63 unit residential condominium, designed by Steven B. Jacob Architects, is the perfect mix of amenities, neighborhood flair, and spacious layouts that appeal to a savvy, but modest, New York City buyer. All aspects of this project are considered “just right”, by developer, real estate agent and local residents. Not only are the finishes appropriate to a sophisticated buyer, but the building blends seamlessly into its tree-lined, brownstone context.
Insight – One Step Above the Rest
Considering the abundance of real estate competition within a three block radius, it was clear that the marketing materials needed to be in-tune with the buyers that we considered our target audience. The brand and marketing design needed to create a 360 degree message that would support the essence of the building and its finishes.
Solution – Life Deserved
Life Deserved. This defining and powerful brand statement defined the mantra of the building, the finishes, the sponsor’s thoughts, the architect’s vision, and the full array of marketing and design materials. When one takes a closer look at the overall brand creation, logo, sales brochure, the dynamic website, they are assured that Isabella is a statement of its worth.
Results – Reaching the Right Audience
Isabella successfully achieved the initial and ongoing goal under the successful work of the real estate sales team.
• Several contracts were signed when Isabella was introduced to market
• Website traffic reach 2500 unique visits during the launch month
• Pottery Barn signed on as staging partner and is cross promoting the project