Facebook Global Pages have been rumored to be in the works for several months. Whispers of “select brands” having access and beta-testing. This is a big change in Facebook Social Marketing, and one that is welcome even when it means overhauling existing social media marketing strategies. This is big game changer. And if Facebook can keep rolling out changes that impact everyone in a good way those initial stock buys should begin to make sense soon.
- A Centralized Facebook Presence: No matter which version of the page a visitor gets routed to, all visitors will see the same page name (translated into their local language), fan count, and ‘People Talking About This’ counts.
- A Single URL: Rather than having to promote a different page URL for each localized page, global brands will be able to promote one single URL in all of their marketing efforts to promote their Facebook presence, since page visitors will be automatically be redirected to the appropriate version of the Page based on their geographic information.
- A Centralized Global Insights Dashboard: Rather than having to check the Facebook Insights for multiple pages, administrators of the main Global Page will be able to check Insights for all page variations in one centralized dashboard.