A new Facebook feature test! One that is definitely interesting — a native ad ROI tracking tool.
Facebook should begin rolling out the tool on Friday, a day after Nicholas drops chocolate, nuts and tangerines into my shoes. The new feature is rumored to allow advertisers, and social media marketing managers, to track the actions of Facebook users after the click. It his is something we’ve all been wanting for Christmas!
In short, the tool will help advertisers track conversions to their external pages, allowing all businesses to track their success on Facebook.
Via Hubspot Facebook to Launch ROI Tracking Tool for Ads.