Pepsi is introducing a natural cola to its portfolio. “natural” will be available in the premium or natural food aisles in single-serve and 4-pack.
The cola addresses concerns about hugh fructose corn syrup, which we all know is in about about product that we flip the label on. Kudos for Pepsi for beating Coke to the plate on this.
The packaging, in the shoot above, looks as refreshing as a nice cold Michelob, which by the way is also releasing a nice line of premium beverages.
This 60 degree day of March is making me a bit thirsty…Prost!
I have heard all the arguments for the reasons behind the logo change, as well as the statements against it’s clear similarity to other brands. Still, I still can’t get this image out of my head.
All said and done, I believe that the reinvention of the “New Generation” logo may be one of the strongest and most convincing updates in the Pepsi history. We won’t know until the numbers come in, but all I can say is that I have not seen a Coca-Cola logo around since new years.
If only someone can get one of these cans in the hand of The President. Or better yet, Mahmoud Ahmadinejad. Need I say more.