Pepsi Natural

Pepsi is introducing a natural cola to its portfolio. “natural” will be available in the premium or natural food aisles in single-serve and 4-pack. The cola addresses concerns about hugh fructose corn syrup, which we all know is in about about product that we flip the label on. Kudos for Pepsi for beating Coke to

The Choice of a New Generation

  I have heard all the arguments for the reasons behind the logo change, as well as the statements against it’s clear similarity to other brands. Still, I still can’t get this image out of my head. All said and done, I believe that the reinvention of the “New Generation” logo may be one of