Targeted emails still fall flat

This email landed at the tail of the horrible wind and rain storm that hit northern Boston last week. Cutting power, downing trees, and creating rivers on roads – but not a flake to be found. You got to love targeted email, but this made me smile.

Why You Need an eNewsletter

If you use email on a regular basis, you’re probably already receiving eNewsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an eNewsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements

Email marketing – some basic types

  Different types of email marketing To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing – selling, selling, and more selling. In actual fact, there are a number of types of email communications you can use, some of which are not directly sales related but