Facebook Revamps Brand Pages for Mobile, Desktop Coming Soon

Facebook has been quietly reworking the design of its mobile brand Pages, the first results of which are now on display on Facebook’s mobile web and iOS apps. New designs will be coming to Android — and later, to the desktop version of Pages — soon, Facebook said in an e-mailed statement.

The new design positions interaction — rather than content — at the top of the page. Users are prompted to Like, Call, Message and Share the Page, beneath which appears (if an advertiser has paid for it) Pinned Posts, followed by a preview of content from the Timeline:

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Facebook Revamps Brand Pages for Mobile, Desktop Coming Soon.

Facebook Rolls Out Updated Commenting System for Pages

Facebook Commenting Updated

 

Facebook improves its commenting system, bringing threaded comments and replies at last for business Pages! The recent announcement is an attempt to “make it easy to have conversation,” writes Facebook. Beginning today, user will not only be able to directly reply to comments left on a business Page content, but also begin a threaded conversation. No more randomly commenting to Hello User XZY. There is one step that you need to do in order to use this new feature.

To turn on replies for you Page:

  1. At the top of you Page, click Edit Page
  2. Go to Manage Permissions
  3. Select Turn on Replies.

Note: Some users may see a “Turn On Reply” box appear during the next login.

rerplys on

This will help to focus replies on specific fans rather than adding a generic reply to the comment box. There is some good news for some of the businesses I work with where fans make direct requests in the comment areas. I’m looking forward to hearing and reading more about this as it gets put to practice.

With this new commenting system, Facebook ways it will make it easier for administrators and fans to interact while also communicating individually and pushing teh relevant chatter to the top of each post. What do you think of this new feature? Do you think it could boost fan engagement?

 

 

Facebook to Launch ROI Tracking Tool for Ads

 

A new Facebook feature test! One that is definitely interesting — a native ad ROI tracking tool.

Facebook should begin rolling out the tool on Friday, a day after Nicholas drops chocolate, nuts and tangerines into my shoes. The new feature is rumored to allow advertisers, and social media marketing managers, to track the actions of Facebook users after the click. It his is something we’ve all been wanting for Christmas!

In short, the tool will help advertisers track conversions to their external pages, allowing all businesses to track their success on Facebook.

Via Hubspot Facebook to Launch ROI Tracking Tool for Ads.