@jefkalil

AEC enthusiast driving digital innovation. Committed to transforming architecture and construction through technology.

Category: Facebook

  • By - jef
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Facebook Interaction is Nocturnal, Post During “Non-Busy Hours”

Brand posts published between 8 PM and 7 AM, which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 AM and 7 PM, which are defined as “busy hours.” There is plenty of room for brands to improve on this, as only 18% of posts are sent during “non-busy hours.” When not
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  • By - jef
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How to Know When to Promote a Facebook Post

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows?
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  • By - jef
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3 Key Benefits of Facebook Global Pages

Facebook Global Pages have been rumored to be in the works for several months. Whispers of “select brands” having access and beta-testing. This is a big change in Facebook Social Marketing, and one that is welcome even when it means overhauling existing social media marketing strategies. This is big game changer. And if Facebook can
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