The Product Scorecard – measure it, so you can manage it

Product baselines are key tool a management team can use to view a product lifecycle because they help a team look at what was done, Good baselines should help a team see what was done right, what we thought was done right, and what we should not do again. These assumptions should help improve the product. The job of the product manager is to present these baselines so that management can make the best decision on direction. Yes a good product manager can as well make these conclusions, but it is not your job. Your job is to gather the most concrete and up-to-date data to ensure the baseline tells the real story. Your job is critical, since it is your presentation that will persuade management. Your job is on the line, since it is your detailed investigation that will rate an effort as done right, done right but wrong decision, or done wrong.

product scorecard

a simple scoring method that describes the stages of a product regardless of complexity

I would recommend that product managers find a simple scoring method that describes the stages of a product regardless of complexity. Then fine-tune this scorecard and use this from product to product to ensure that it is consistent and clear from a management perspective. The scorecard above was created for comparing a single complex product across multiple regions in EMEALAAP. Senior management can quickly assess where things went wrong and where we need to to focus so that we get things right the next time.

“If you can measure it, you can manage it.”  ― Robert S. Kaplan, Strategy Maps

5 Things That Trigger People to Contribute in a Community

 

 

Okay, so you have your social community, now what? How do you keep them active and engaged day after day? this post from David Splinks discusses why you need to focus on the 1-10% and outline 5 things that trigger people to contribute in a community.

via Build Better Communities with these 5 Contributor Triggers « The Community Manager.

Winsor McCay: Little Nemo in Slumberland Google Doodle celebrates a comics great

All the rage today on the interactive doodle. One thing Google knows best is how to get the web talking. Make sure to click, click and click to unveil the whole Little Nemo in Slumberland story.

Hats off to work well done!

Google's American cartoonist and animator Winsor Zenic McCay

Google has celebrated the 107th anniversary of Winsor McCays Little Nemo in Slumberland with one of the search engines most elaborate doodles ever.The doodle recreates the adventures of the main fictional character from the illustrators comic strips, which first appeared on 15 October 1905 in the New York Herald.

via Winsor McCay: Little Nemo in Slumberland Google Doodle celebrates a comics great | Technology | guardian.co.uk.