Why Germany Dominates the U.S. in Innovation – HBR

I recently came across this article and pulled the bullets below. Most interesting is the last line in bullet 3. It is a topic that I often spin scenarios around and though I would “Press This” to my readers. As an American living in Munich I am often asked why I chose to live here. This article highlights some of the reasons. The Alps being one of the other ones.

Enjoy. The full link to the article is below.

Three factors are at work here:

  • Germany understands that innovation must result in productivity gains that are widespread, rather than concentrated in the high-tech sector of the moment. As a consequence, Germany doesn’t only seek to form new industries, it also infuses its existing industries with new ideas and technologies. For example, look at how much of a new BMW is based on innovation in information and communication technologies, and how many of the best German software programmers go to work for Mercedes-Benz. The U.S., by contrast, lets old industries die instead of renewing them with new technologies and innovation. As a result, we don’t have healthy cohesive industries; we have isolated silos. An American PhD student in computer science never even thinks about a career in the automobile industry — or, for that matter, other manufacturing-related fields.
  • Germany has a network of public institutions that help companies recombine and improve ideas. In other words, innovation doesn’t end with invention. The Fraunhofer Institutes, partially supported by the government, move radical ideas into the marketplace in novel ways. They close the gap between research and the daily grind of small and medium-size enterprises. Bell Labs used to do this in the United States for telecommunications, but Fraunhofer now does this on a much larger scale across Germany’s entire industrial sector.
  • Germany’s workforce is constantly trained, enabling it to use the most radical innovations in the most diverse and creative ways to produce and improve products and services that customers want to buy for higher prices. If you were to fill your kitchen and garage with the best products that your budget could afford, how much of this space would be filled with German products such as Miele, Bosch, BMW, and Audi?

Why Germany Dominates the U.S. in Innovation – HBR.

MAY 27, 2014

Twitter just added Lead Generation to Twitter Cards, this could be big!

Currently I’m working with my dev team on implementing Twitter cards. These are scheduled to launch during this the upcoming dev sprint. Given the constant updates from Twitter cards, it looks like I may need to revise my briefing. Just kidding, but just in some exciting news from that gives insight into just how Twitter is moving towards becoming a major paid social media marketing platform. On another note, make sure that ad copy is remains Twhimsical!

Twitter unveiled the Lead Generation Card today, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand.

When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them to instantly send their basic contact information – name, Twitter handle and email address – to the brand or business in question.

Via The Next Web:

Twitter just added Lead Generation to Twitter Cards, this could be big – The Next Web.

Now playing: Twitter #music

music

Today, Twitter released Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

via Twitter Blog: Now playing: Twitter #music.