Now playing: Twitter #music

Today, Twitter released Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which

How Many Social Channels Do You Need? – = +

Less is more may sound too simple in this multi-tasking ever-changing social media world that we live in, but it is a smart strategy that will help you stay grounded. Keep it simple and you can scale once the channel you choose is generating business for you. Begin by spending two weeks listening and monitoring

Wear Your Emotions on Your Sleeve: Use Emoticons

Emoticons, in which users create facial expressions using punctuation, have been used for centuries, and possibly as early as Abraham Lincoln’s presidency1. In the online realm, people use emoticons as a form of non-verbal communication. Posts that contain emoticons receive 52% higher interaction rates. These posts have a 57% higher like rate, 33% higher comment