Ok, so maybe Coke still is the real thing, but Pepsi is definitely looking to be the cooler side of life. New brand, new advertising, new messages with HOT pastels (?) and Helvetica (?). Looks like a page taken literally out of the cool design sketch book. Let’s call it Brit (soda)Pop meets highschool cheerleading. OOHLALA.
Taking into consideration what the campaigns budgets are, the agency is making a killing with a few hours of graphic freelance work. Maybe that’s the meaning of the” JUMP FOR JOY” line.