Dad is the new Mom

dadAnd personal storytelling is no longer a “chick thing.” In the “Dad Is the New Mom” panel at 2009 SXSWi, dad bloggers talked about the need to get real and personal to win audiences and advertisers.

Currently PepsiCo has begun working with the dad bloggers to win share of wallet as men take on household tasks including shopping, cooking, and bringing the kids to daycare.