Currently I’m working with my dev team on implementing Twitter cards. These are scheduled to launch during this the upcoming dev sprint. Given the constant updates from Twitter cards, it looks like I may need to revise my briefing. Just kidding, but just in some exciting news from that gives insight into just how Twitter is moving towards becoming a major paid social media marketing platform. On another note, make sure that ad copy is remains Twhimsical!

Twitter unveiled the Lead Generation Card today, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand.

When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them to instantly send their basic contact information – name, Twitter handle and email address – to the brand or business in question.

Via The Next Web:

Twitter just added Lead Generation to Twitter Cards, this could be big – The Next Web.