An American living and working in Munich , Germany, Jef delivers expertise as a multifaceted Product Manager and ‘go-to’ for the digital and mobile product strategy, extensive experience in social media marketing and moving companies to digital. His success in driving the objectives of an organizations B2B/B2C digital initiatives and the associated business strategies that receives ongoing praise among his peers and professional networks.
- 16+ years of combined agency and client-side marketing and branding experience in Germany/New York/Boston with 10+ years of online experience. Specifically, strategic website management, project management and online marketing for ecommerce, professional services, luxury services, banking and finance.
- Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, email marketing, web site usability, and their successful application to traditional marketing strategies.
- In depth experience in the execution of multi-layered campaigns using SEO/SEM, email marketing, social media to target specialized markets.
- Proven track record of resource optimization, leadership skills and exceeding corporate goals.
- Multilingual fluency in both English and German.
Skills// Product Management, Business Development Strategy, Mobile App Strategy, Search Engine Marketing, Search Engine Optimization, Website Development, Paid Search, Social Media Marketing, Sitecore Certified Marketer, Web Analytics, Multivariate Testing, Digital Body Language, Brand Creation, Rich Media and Video Marketing, Email Marketing