Low overhead is the new currency.


It may be very old school, but bootstrapping is back. With cash scarce and venture capital in hiding, Guy Kawasaki, author of “Reality Check” (Portfolio, October 2008), described how exploiting cost-saving web services will keep early-stage expenses very low. “A couple of talented people, time and energy are the critical resources now. So much of the costs of hardware have been converted into services.” Kawasaki explains, “The toughest part of bootstrapping in this environment is scaling up,”.

Over the last several months I have been asked by clients, friends, business colleagues, and my wife the same question, “How do I keep  my expenses very low and still maintain the marketing impact needed?” My advice, rethink the strategy and re-assess what you have been doing in the past,  and match it to your “new” ROI. Like your 401k and the real estate market, your business P&L has taken the same turn. Exploiting cost-saving web-services internally and externally will keep your expenses very low. If you have not been using the web to save costs, now is the time to being.

Here are some web-services that can help and I would recommend:

  • For non-profit’s, clubs, and network groups, check out Wild Apricot’s amazing online CRM member-manager and database. 
  • For small businesses that cant’ use or don’t need the all the gadgets in Quickbooks, look into FreshBooks. FreshBooks is an online invoicing and time tracking service that saves you time and makes you look professional – Fortune 500 professional.
  • If you looking for a simple turn-key solution for business cards, postcards, and brochures then VistaPrint is the place you should turn.
  • Mozy makes online backup possible for everyone with a FREE, secure solution that’s easy to use. Don’t just take my word for it. Click Here.

Always drop me a line if you have a marketing question that you need an answer for. I am always glad to help.