Measuring influencers can be a tough discussion among your marketing peers. Finding them, on the other hand, is still one of the top priorities. This post from Social Media Examiner explains how and why finding influencers are important. And it covers some social media tools and tactics to help achieve the objective.

Social media is a great way to develop strategic partnerships with key influencers and stay informed about what’s happening in your industry.

But you must focus your efforts to ensure that time spent in social media packs a punch.

A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.

clipped via How to Find Influential People With Social Media | Social Media Examiner.