Hat tip: Good Product Team Bad Product Team

Pressed from
Posted by marty cagan on June 13, 2014 with a hat tip to Ben Horowitz’s classic Good Product Manager/Bad Product Manager

“Good teams obsess over their reference customers. Bad teams obsess over competitors.”

I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world.

I’ve also been brought in to try to help with companies that are not doing so well. Startups racing to get some traction before the money runs out. Larger companies struggling to replicate their early innovation. Teams failing to continuously add value to their business. Leaders frustrated with how long it takes to go from idea to reality. Engineers exasperated with their product owners.