jef – Page 9 – @jefkalil

By - jef
Posted on October 31, 2012October 29, 2012

Wear Your Emotions on Your Sleeve: Use Emoticons

Emoticons, in which users create facial expressions using punctuation, have been used for centuries, and possibly as early as Abraham Lincoln’s presidency1. In the online realm, people use emoticons as a form of non-verbal communication. Posts that contain emoticons receive 52% higher interaction rates. These posts have a 57% higher like rate, 33% higher comment

Facebook Interaction is Nocturnal, Post During “Non-Busy Hours”

Brand posts published between 8 PM and 7 AM, which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 AM and 7 PM, which are defined as “busy hours.” There is plenty of room for brands to improve on this, as only 18% of posts are sent during “non-busy hours.” When not

How to Know When to Promote a Facebook Post

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows?