Capture Attention: Initial Consideration Stage

This post belongs to the series Navigating the Decision Journey Stages: A Pathway to Successful Product Adoption, in which I explore the four pivotal stages that encompass the decision journey: initial consideration, active evaluation, closure, and post-purchase. Each stage plays a crucial role in the success of your product, and by mastering these stages, you

Define Your Cohorts Along the Customer Decision Journey

Welcome to my blog on, where I write about current topics from my personal experiences in product management to inspire you to overcome challenges and drive success. In this post, I will explore the importance of defining cohorts along the customer decision journey. By understanding your customers’ behavior at different stages, you can make