@jefkalil

AEC expert driving digital innovation. Committed to transforming architecture and construction through technology.

Category: Product Management

  • By - Jef Kalil
  • Posted on

Define Your Cohorts Along the Customer Decision Journey

Welcome to my blog on jefkalil.com, where I write about current topics from my personal experiences in product management to inspire you to overcome challenges and drive success. In this post, I will explore the importance of defining cohorts along the customer decision journey. By understanding your customers’ behavior at different stages, you can make
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  • By - Jef Kalil
  • Posted on

Insights from co³ 2023 Conference on the Future of Corporate Content

Recently, I had the opportunity to attend the co³ 2023 AI conference in Munich, and I must say, although not a game-changer, the presentations gave me something to walk away with. As a product manager specializing in building mobile-first engagement products, I was eager to explore the synergy between products and AI. My goal was
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