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@jefkalil

@jefkalil

Product Management Lead / Munich (Remote)
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  • By - Jef Kalil
  • Posted on July 3, 2023July 12, 2023
  • Posted in Customer Decision Journey, Product Management

Capture Attention: Initial Consideration Stage

This post belongs to the series Navigating the Decision Journey Stages: A Pathway to Successful Product Adoption, in which I explore the four pivotal stages that encompass the decision journey: initial consideration, active evaluation, closure, and post-purchase. Each stage plays a crucial role in the success of your product, and by mastering these stages, you
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  • By - Jef Kalil
  • Posted on July 3, 2023July 12, 2023
  • Posted in Customer Decision Journey, Product Management

Navigating the Decision Journey Stages: A Pathway to Successful Product Adoption

Welcome to my blog on jefkalil.com, where I write about current topics from my personal experiences in product management to inspire you to overcome challenges and drive success. Today’s post marks the beginning of a several posts about understanding the intricacies of the customer decision journey stages. In this brief series, I will dive into
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  • By - Jef Kalil
  • Posted on June 27, 2023June 27, 2023
  • Posted in Customer Decision Journey, Product Management

Define Your Cohorts Along the Customer Decision Journey

Welcome to my blog on jefkalil.com, where I write about current topics from my personal experiences in product management to inspire you to overcome challenges and drive success. In this post, I will explore the importance of defining cohorts along the customer decision journey. By understanding your customers’ behavior at different stages, you can make
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About Me

With over a decade of experience as a product management leader, and an entrepreneurial thinker with experience building a digital agency, I excel in energizing and developing high-performing cross-functional teams while leveraging my analytical skills to drive product strategies. My expertise in analytics and market research enables me to make data-driven decisions, optimize product performance, and deliver impactful results. I inspire product teams and ensure successful product execution from concept to market. Native American English speaker, proficient in German.

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