Ok, so maybe Coke still is the real thing, but Pepsi is definitely looking to be the cooler side of life. New brand, new advertising, new messages with HOT pastels (?) and Helvetica (?). Looks like a page taken literally out of the cool design sketch book. Let’s call it Brit (soda)Pop meets highschool cheerleading.
Right-sizing is what we will remember when the 2008/2009 ball drops. After launching a decade with terms such as super-sizing, up-sizing, über-sizing, and more, more, more, with more on top, it looks like 2009 will be about the Goldielocks mindset. And we will close the decade with a lot of, just right. The first days