Closing the Deal: Conquering the Closure Stage

This post belongs to the series Navigating the Decision Journey Stages: A Pathway to Successful Product Adoption, in which I explore the four pivotal stages that encompass the decision journey: initial consideration, active evaluation, closure, and post-purchase. Each stage plays a crucial role in the success of your product, and by mastering these stages, you
Product Master Plan

The product master plan – a product base camp

Product manager needs a unified plan of record for the product for which they are responsible The product master plan houses all product documentation It is a knowledge base that remains constant inside an organization while people come and go One of the biggest challenges for any product manager when they begin a job is