Right-sizing is what we will remember when the 2008/2009 ball drops.
After launching a decade with terms such as super-sizing, up-sizing, über-sizing, and more, more, more, with more on top, it looks like 2009 will be about the Goldielocks mindset. And we will close the decade with a lot of, just right.
The first days of President Barack Obama taking office will set a symbolic pace for the next decade.
As I read my AdAge 2009 Annual I will think of this “righttime” opportunity, while my rivals wring their hands and twiddle their thumbs over the latest bleak bulletin from a BlackBerry blast, and plot my move.
And while I am plotting, may I suggest that the 2010 ball falls up.
Happy New Year!