A question I get asked a lot is, what is the best day to share B2B content via social media. Well, that depends on your target audience and the specific social platform you’re using. But in order to give some guidelines to the question here are some results based on research by Compendium.
- When sharing B2B content via LinkedIn, Sunday is the most effective day of the week (ranked by number of clicks generated).
- When sharing B2B content with Twitter followers, Wednesday is the most effective day of the week.