@jefkalil

Helping General Contractors Succeed, Digital Construction & BIM, Driving Project Efficiency, BuildingSMART Certified

Author: jef

Building precision global #social media #marketing engines promoting B2C conversations, increasing organic leads, and strengthening #brands.
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Facebook May Ditch Its Boring Logged Out Homepage For this Cute Couple

Facebook doesn’t want to look like just another website, so it’s testing colorful new versions of Facebook.com on a very small percentage of logged out visitors. One features a 3D polygon art map of the Facebook universe, while another showcases an adorable couple. So next time you login, or finally surrender and sign up, you
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  • By - jef
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Social-Sharing Practices: Punctuation and Symbols B2C

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels. Question Marks B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark. B2C tweets generate 52% fewer clicks if they include a
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Lindt To Give Away 1 Million Bags Of Lindor Truffles Via Facebook

If you love chocolate as much as I do you’ll keep reading. Not to mention this is a great way to get paid likes – paid in chocolate! Facebook users who like the Lindt page will receive access to one coupon apiece starting Tuesday, until all 1 million, and their respective bags of truffles, are
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