Social-Sharing Practices: Punctuation and Symbols B2C

By jef in Social Media Marketing

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels.

Question Marks

  • B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark.
  • B2C tweets generate 52% fewer clicks if they include a question mark.

Exclamation Marks

  • B2C Twitter users tend to prefer less emotion (no exclamation marks please).
  • This is very exciting!!! B2C posts on LinkedIn generate 27% more clicks if they include an exclamation mark

@Hashtags and Numbers

  • B2C messages on LinkedIn generate 20% fewer clicks if they include #hashtag
  • B2C messages on Twitter generate 82% fewer clicks if they include a #hashtag.
  • Using numbers in LinkedIn B2C content has no real impact on click rates.
  • When sharing content via Twitter, including a number generates 3.5% more clicks for B2C content.