3 Key Benefits of Facebook Global Pages

By jef in Facebook, Social Media Marketing

3 Key Benefits of Facebook Global Changes

Facebook Global Pages have been rumored to be in the works for several months. Whispers of “select brands” having access and beta-testing. This is a big change in Facebook Social Marketing, and one that is welcome even when it means overhauling existing social media marketing strategies. This is big game changer. And if Facebook can keep rolling out changes that impact everyone in a good way those initial stock buys should begin to make sense soon.

  1. A Centralized Facebook Presence: No matter which version of the page a visitor gets routed to, all visitors will see the same page name (translated into their local language), fan count, and ‘People Talking About This’ counts.
  2. A Single URL: Rather than having to promote a different page URL for each localized page, global brands will be able to promote one single URL in all of their marketing efforts to promote their Facebook presence, since page visitors will be automatically be redirected to the appropriate version of the Page based on their geographic information.
  3. A Centralized Global Insights Dashboard: Rather than having to check the Facebook Insights for multiple pages, administrators of the main Global Page will be able to check Insights for all page variations in one centralized dashboard.

via Facebook Launches Global Pages to Simplify Brands’ International Facebook Presence.

Facebook Tests Pinterest-Style Feature Called ‘Collections’

By jef in Social Media Marketing

Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. According to TechCrunch, these posts save and share products to a “Wishlist” on Facebook users’ profiles, and feature a “Buy” button that users can click on to make purchases offsite. Facebook is testing the feature with 7 retail partners — Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com.

via Facebook Tests Pinterest-Style Feature Called ‘Collections’.

Social-Sharing Practices: Punctuation and Symbols B2C

By jef in Social Media Marketing

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels.

Question Marks

  • B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark.
  • B2C tweets generate 52% fewer clicks if they include a question mark.

Exclamation Marks

  • B2C Twitter users tend to prefer less emotion (no exclamation marks please).
  • This is very exciting!!! B2C posts on LinkedIn generate 27% more clicks if they include an exclamation mark

@Hashtags and Numbers

  • B2C messages on LinkedIn generate 20% fewer clicks if they include #hashtag
  • B2C messages on Twitter generate 82% fewer clicks if they include a #hashtag.
  • Using numbers in LinkedIn B2C content has no real impact on click rates.
  • When sharing content via Twitter, including a number generates 3.5% more clicks for B2C content.