3 Key Benefits of Facebook Global Pages

Facebook Global Pages have been rumored to be in the works for several months. Whispers of “select brands” having access and beta-testing. This is a big change in Facebook Social Marketing, and one that is welcome even when it means overhauling existing social media marketing strategies. This is big game changer. And if Facebook can

Facebook Tests Pinterest-Style Feature Called ‘Collections’

Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called ‘Collections,’ which allows marketers to add “Want” or “Collect” buttons to news feed posts about

Social-Sharing Practices: Punctuation and Symbols B2C

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels. Question Marks B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark. B2C tweets generate 52% fewer clicks if they include a