Hashtags | @jefkalil

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels.

Question Marks

B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark.
B2C tweets generate 52% fewer clicks if they include a question mark.

Exclamation Marks

B2C Twitter users tend to prefer less emotion (no exclamation marks please).
This is very exciting!!! B2C posts on LinkedIn generate 27% more clicks if they include an exclamation mark

@Hashtags and Numbers

B2C messages on LinkedIn generate 20% fewer clicks if they include #hashtag
B2C messages on Twitter generate 82% fewer clicks if they include a #hashtag.
Using numbers in LinkedIn B2C content has no real impact on click rates.
When sharing content via Twitter, including a number generates 3.5% more clicks for B2C content.

Should you use question marks and exclamation points?! One thing we do know from various social-sharing practices is that including question marks and exclamation points tend to impact click levels. How exactly varies from channel to channel.

Question Marks in Social Content

B2B posts on LinkedIn generate 25% fewer clicks if they include a question mark
B2B tweets generate 39% fewer clicks if they include a question mark

Exclamation Marks

Twitter users (both business and consumer) tend to prefer less emotion (no exclamation marks).
However, LinkedIn users appear more sanguine: B2B posts on LinkedIn generate 26% more clicks if they include an exclamation mark.

#Hashtags and Numbers

B2B messages on LinkedIn generate 25% more clicks if they include a #hashtag.
Not surprisingly, B2B messages on Twitter generate 193% more clicks if they include a #hashtag.
Using numbers in LinkedIn B2B content no real impact on click rates.
When sharing content via Twitter, including a number generates 50% more clicks for B2B content.