Social-Sharing Practices: Punctuation and Symbols B2C

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels.

Question Marks

  • B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark.
  • B2C tweets generate 52% fewer clicks if they include a question mark.

Exclamation Marks

  • B2C Twitter users tend to prefer less emotion (no exclamation marks please).
  • This is very exciting!!! B2C posts on LinkedIn generate 27% more clicks if they include an exclamation mark

@Hashtags and Numbers

  • B2C messages on LinkedIn generate 20% fewer clicks if they include #hashtag
  • B2C messages on Twitter generate 82% fewer clicks if they include a #hashtag.
  • Using numbers in LinkedIn B2C content has no real impact on click rates.
  • When sharing content via Twitter, including a number generates 3.5% more clicks for B2C content.

Social-Sharing Practices: Punctuation and Symbols B2B

Should you use question marks and exclamation points?! One thing we do know from various social-sharing practices is that including question marks and exclamation points tend to impact click levels. How exactly varies from channel to channel.

Question Marks in Social Content

  • B2B posts on LinkedIn generate 25% fewer clicks if they include a question mark
  • B2B tweets generate 39% fewer clicks if they include a question mark

Exclamation Marks

  • Twitter users (both business and consumer) tend to prefer less emotion (no exclamation marks).
  • However, LinkedIn users appear more sanguine: B2B posts on LinkedIn generate 26% more clicks if they include an exclamation mark.

#Hashtags and Numbers

  • B2B messages on LinkedIn generate 25% more clicks if they include a #hashtag.
  • Not surprisingly, B2B messages on Twitter generate 193% more clicks if they include a #hashtag.
  • Using numbers in LinkedIn B2B content  no real impact on click rates.
  • When sharing content via Twitter, including a number generates 50% more clicks for B2B content.