Social-Sharing Practices: Punctuation and Symbols B2C

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels. Question Marks B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark. B2C tweets generate 52% fewer clicks if they include a

Social-Sharing Practices: Punctuation and Symbols B2B

Should you use question marks and exclamation points?! One thing we do know from various social-sharing practices is that including question marks and exclamation points tend to impact click levels. How exactly varies from channel to channel. Question Marks in Social Content B2B posts on LinkedIn generate 25% fewer clicks if they include a question