LinkedIn Now Offers Multimedia Portfolios – PSFK

By jef in Social Media Marketing

This is really exciting news and shows how much LinkedIn is the social channel for the professional world.

LinkedIn, the world’s largest professional online network with over 2million users in 200 countries worldwide has had a makeover. The site now allows users to upload videos, images and presentations amongst other rich media to showcase their work and skills. The new ‘LinkedIn Professional Portfolio’ helps to turn the previously text-only resume site into a portfolio platform with interactive features such as a like button and comment boxes. Users can upload visual content to the ‘Summary,’ ‘Experience’ and ‘Education’ sections to sit alongside fewer more concise words.

Via PKFS LinkedIn Now Offers Multimedia Portfolios – PSFK.

6 Tips for Using LinkedIn the New Endorsements

By jef in Social Media Marketing

LinkedIn’s newest Endorsement feature has people wondering if they should use it, and if they choose to use it, how do they use it? It is a feature that everyone should embrace because a word of praise does go a long way in social media.

Here is a great breakdown of the new tool from  Social Media Examiner and how you should be using it. Follow the steps and get one the radar!

How LinkedIn Endorsements Can Help You

Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.

via 6 Tips for Using LinkedIn the New Endorsements | Social Media Examiner.

Social-Sharing Practices: Punctuation and Symbols B2C

By jef in Social Media Marketing

In a recent post I discussed Punctuation and Symbols for B2B, now let’s take a look how the use of question marks and exclamation points impacts B2C click levels.

Question Marks

  • B2C posts on LinkedIn generate 45% fewer clicks if they include a question mark.
  • B2C tweets generate 52% fewer clicks if they include a question mark.

Exclamation Marks

  • B2C Twitter users tend to prefer less emotion (no exclamation marks please).
  • This is very exciting!!! B2C posts on LinkedIn generate 27% more clicks if they include an exclamation mark

@Hashtags and Numbers

  • B2C messages on LinkedIn generate 20% fewer clicks if they include #hashtag
  • B2C messages on Twitter generate 82% fewer clicks if they include a #hashtag.
  • Using numbers in LinkedIn B2C content has no real impact on click rates.
  • When sharing content via Twitter, including a number generates 3.5% more clicks for B2C content.