Social-Sharing Practices: Punctuation and Symbols B2B

Should you use question marks and exclamation points?! One thing we do know from various social-sharing practices is that including question marks and exclamation points tend to impact click levels. How exactly varies from channel to channel. Question Marks in Social Content B2B posts on LinkedIn generate 25% fewer clicks if they include a question

Best Practices Timing of Social Shares

Needless to say timing is important, too. Of course you should be reading your weekly results and testing, testing, testing, because the best time of the day to post content varies by business type and social channel. Here are some best-practice starting points for B2B and B2C that you can begin with. Posting Content B2C