Author: jef

  I have heard all the arguments for the reasons behind the logo change, as well as the statements against it’s clear similarity to other brands. Still, I still can’t get this image out of my head. All said and done, I believe that the reinvention of the “New Generation” logo may be one of

This is an update on what could be called the Great Tropicana Packaging About-Face.  As it turned out, Tropicana was getting negative feedback from consumers in the form of e-mail messages, telephone calls and letters. The result was that executives reversed course on the redesign. The classic Tropicana look, as reported in The Times last Monday, is to return