Why You Need an eNewsletter

If you use email on a regular basis, you’re probably already receiving eNewsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an eNewsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements

Email marketing – some basic types

  Different types of email marketing To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing – selling, selling, and more selling. In actual fact, there are a number of types of email communications you can use, some of which are not directly sales related but

Dad is the new Mom

And personal storytelling is no longer a “chick thing.” In the “Dad Is the New Mom” panel at 2009 SXSWi, dad bloggers talked about the need to get real and personal to win audiences and advertisers. Currently PepsiCo has begun working with the dad bloggers to win share of wallet as men take on household tasks