Product Stories – @jefkalil

By - Jef Kalil
Posted on December 12, 2023December 12, 2023

The Art of Self-Reflection: Transforming Product Management Practices

In the ever-evolving and dynamic world of product management, the ability to adapt, grow, and innovate is not just an asset, but a necessity. Among the myriad skills and strategies that a product manager must master, one often underappreciated yet crucial aspect stands out: the art of self-reflection. It’s an art because, unlike the more

DoralBankDirect.com Case Study

Situation – From Brick-and-Mortar to .direct Doral Bank, a New York City-based thrift subsidiary of Doral Financial Corporation, wanted to launch an internet banking division, Doral Bank Direct. Doral Bank’s new state-of-the-art Internet banking site offers a full range of loans and FDIC insured deposit products. Doral Bank will now be able to capitalize on its strategic value to further move its

Isabella Condos

Life Deserved. This defining and powerful brand statement defined the mantra of the building, the finishes, the sponsor's thoughts, the architect's vision, and the full array of marketing and design materials.