Situation – From Brick-and-Mortar to .direct Doral Bank, a New York City-based thrift subsidiary of Doral Financial Corporation, wanted to launch an internet banking division, Doral Bank Direct. Doral Bank’s new state-of-the-art Internet banking site offers a full range of loans and FDIC insured deposit products. Doral Bank will now be able to capitalize on its strategic value to further move its
Life Deserved. This defining and powerful brand statement defined the mantra of the building, the finishes, the sponsor's thoughts, the architect's vision, and the full array of marketing and design materials.