Skip to content
@jefkalil

@jefkalil

SaaS Product & AEC-Tech leader with 20+ years in user-centric, data-driven innovation, transforming products for growth and impact.
  • Home
  • About Me
  • Product Cases
    • Content Experience Product X – Unleashing the Potential of Content
    • Engagement Product X – Inspiring change in Medical and Nursing Education
  • AEC Projects
  • Custom GPTs
  • Cookie Policy
  • Privacy Policy
  • By - jef
  • Posted on March 3, 2009
  • Posted in Creative, Marketing, Product Stories

DoralBankDirect.com Case Study

 

w_doral_website

Situation – From Brick-and-Mortar to .direct
Doral Bank, a New York City-based thrift subsidiary of Doral Financial Corporation, wanted to launch an internet banking division, Doral Bank Direct. Doral Bank’s new state-of-the-art Internet banking site offers a full range of loans and FDIC insured deposit products.

Doral Bank will now be able to capitalize on its strategic value to further move its business franchise into new growth opportunities, consistent with its strategy to become a community bank offering a wide array of products and services. With the well-regarded Doral brand, Doral Bank Direct is well positioned to attract deposits, enhance our market presence in our target markets and build the institution.

Insight – 0 to direct in 90
With the recent restructuring in Doral Bank it was priority to the financial institution that Doral Bank Direct be completed and ready for launch by the September season. With the announcement of the official launch planned with to coincide with news about other recently completed transactions, it was critical that the launch would go off without a hitch. 

Atelier Design Group was chosen to over see the task of the site design as well as the constant overview and creative direction of the other companies involved with delivering components for the site. The past advertising and marketing communications experience Doral Financial Corp’s management had with Atelier Design Group ensured them that the project would be completed as promised.

Solution – Secure, Easy and a pleasurable experience 
Inspired by the simplicity of some of the leading young online only banking models, Atelier’s creative team put together a scope for the project that Doral’s senior management agreed with from the start. The premise was to keep it simple. Meaning, let the user open an online account in the securest, easiest and quickest way possible while making the experience a pleasure.

Second to the simplicity of the site was the attention grabbing brand design. Bold and catchy colors would engage customers both familiar and new to the Doral brand and set the online bank apart from its competition. To accomplish this extensive research and testing was used. In the end a on-click system was chosen as being the most direct and effective method. At any given page the user is allowed a choice which launches them into the next series of choices. This has proven a clear and transparent method for capturing customers and deposits.

Results – A seamless launch and investor satisfaction 
Doral Bank Direct successfully achieved the client’s initial and ongoing goal to drive traffic and deposits to their new online brand extension. 

• The site was launched on time to coincide with current PR and recent transactions
• In the first months customer inquiry surpassed initial goals set by management 
• The site has effectively passed user testing with little to no major adjustments to the original design

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
Share this
Previous Article
The Choice of a New Generation
Next Article
Plain speak to help SEO

Follow Me

  • LinkedIn
  • Twitter
Copyright © 2023 @jefkalil. All Right Reserved.
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
 

Loading Comments...
 

You must be logged in to post a comment.