@jefkalil

AEC enthusiast driving digital innovation. Committed to transforming architecture and construction through technology.

Category: Social Media Marketing

  • By - jef
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A Quick Guide to Understanding Twitter Lingo

I’ve been getting a lot of questions over the last weeks about Twitter. It seems that the interest around this social channel has been yet again awakened. I remain a avid fan of the channel and everyday encourage people to “give it a try”.  I thought I’d repost some Tweet Speak to help clear the
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  • By - jef
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Facebook to Launch ROI Tracking Tool for Ads

  A new Facebook feature test! One that is definitely interesting — a native ad ROI tracking tool. Facebook should begin rolling out the tool on Friday, a day after Nicholas drops chocolate, nuts and tangerines into my shoes. The new feature is rumored to allow advertisers, and social media marketing managers, to track the actions
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  • By - jef
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Facebook Interaction is Nocturnal, Post During “Non-Busy Hours”

Brand posts published between 8 PM and 7 AM, which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 AM and 7 PM, which are defined as “busy hours.” There is plenty of room for brands to improve on this, as only 18% of posts are sent during “non-busy hours.” When not
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