Category: Social Media Marketing

A question I get asked a lot is, what is the best day to share B2B content via social media. Well, that depends on your target audience and the specific social platform you’re using. But in order to give some guidelines to the question here are some results based on research by Compendium. When sharing

Typically, initiatives fall into one of four broad categories: Brand Awareness Customer Service Lead Generation Community Building As part of your global social media strategy it is important to define your objective so all teams understand the reason for using social media marketing. Your objectives should be clear and concise and support on of the above