Another question I get asked a lot is, what is the best day to share B2C content via social media. Like I stated in my first post Social Sharing Best-Practices for B2Bs, that depends on your target audience and the specific social platform you’re using. But in order to give some best practices to the question here are some results based on my own research.
- When sharing B2C content via LinkedIn Monday is the most effective day of the week
- When sharing content via Facebook Wednesdays and Thursdays are more effective, Friday after 4 PM tends to slow down although certain industries can get engagement on Fridays and Weekends
- When sharing B2C content with Twitter followers Mondays and Wednesdays are more effective than any other day of the week.
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