@jefkalil

AEC enthusiast driving digital innovation. Committed to transforming architecture and construction through technology.

Author: jef

Building precision global #social media #marketing engines promoting B2C conversations, increasing organic leads, and strengthening #brands.
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Hat tip: Good Product Team Bad Product Team

Pressed from Posted by marty cagan on June 13, 2014 with a hat tip to Ben Horowitz’s classic Good Product Manager/Bad Product Manager  “Good teams obsess over their reference customers. Bad teams obsess over competitors.” I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the
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The Future of Product Management

I came across this recent blog which made me realize just how good our whole product team has it next week at the Pragmatic Marketing training. Sure we share our thoughts, ideas, strategies all day long and then at 30,000 feet in Monday huddles, but having the same tools and education ought to make the
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Product Manager's Decision Matrix
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The Decision Matrix – A Product Manager’s Tool

Over the years of managing projects I have learned that sometimes a decision needs to be made from a set of options that are all good choices. This is why I find the decision matrix to be one of the most helpful tools in assessing options. The decision matrix assigns weight to each solution characteristic
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