@jefkalil

AEC enthusiast driving digital innovation. Committed to transforming architecture and construction through technology.

Category: Blog

Since I need a place to talk about all the great things I see, hear, and experience, I thought it was best to create a true blog section on my site.

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Plain speak to help SEO

Here are our top five tips on using linguistics to maximise your search listings: 1. Develop the right search engine presence and deploy the right language in your content 2. Understand how your customers communicate through the web, what their information needs are and how they want to engage with you 3. Use the right language – human
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  • By - jef
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The Choice of a New Generation

  I have heard all the arguments for the reasons behind the logo change, as well as the statements against it’s clear similarity to other brands. Still, I still can’t get this image out of my head. All said and done, I believe that the reinvention of the “New Generation” logo may be one of
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Tropicana Classic?

This is an update on what could be called the Great Tropicana Packaging About-Face.  As it turned out, Tropicana was getting negative feedback from consumers in the form of e-mail messages, telephone calls and letters. The result was that executives reversed course on the redesign. The classic Tropicana look, as reported in The Times last Monday, is to return
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