@jefkalil

Helping General Contractors Succeed, Digital Construction & BIM, Driving Project Efficiency, BuildingSMART Certified
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DoralBankDirect.com Case Study

  Situation – From Brick-and-Mortar to .direct Doral Bank, a New York City-based thrift subsidiary of Doral Financial Corporation, wanted to launch an internet banking division, Doral Bank Direct. Doral Bank’s new state-of-the-art Internet banking site offers a full range of loans and FDIC insured deposit products. Doral Bank will now be able to capitalize on its strategic value to further move its
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  • By - jef
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The Choice of a New Generation

  I have heard all the arguments for the reasons behind the logo change, as well as the statements against it’s clear similarity to other brands. Still, I still can’t get this image out of my head. All said and done, I believe that the reinvention of the “New Generation” logo may be one of
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Tropicana Classic?

This is an update on what could be called the Great Tropicana Packaging About-Face.  As it turned out, Tropicana was getting negative feedback from consumers in the form of e-mail messages, telephone calls and letters. The result was that executives reversed course on the redesign. The classic Tropicana look, as reported in The Times last Monday, is to return
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